Digital Marketing Institute in Kanpur

Objectives

A Digital Marketing Course should cover a range of topics from fundamental concepts to advanced strategies. Here’s a structured course content outline:

Syllabus

The syllabus includes both theoretical and practical components:

Module 1: Introduction to Digital Marketing

What is Digital Marketing
Traditional vs. Digital Marketing
The Digital Marketing Funnel
Latest Trends in Digital Marketing
Career Opportunities in Digital Marketing

Module 2: Website Planning & Development

Understanding Domains & Hosting
Introduction to WordPress & CMS Platforms
Website Structure & UX/UI Basics
SEO-Friendly Website Design
Mobile Optimization & Speed Performance

Module 3: Search Engine Optimization (SEO)

How Search Engines Work
On-Page SEO (Keyword Research, Meta Tags, Content Optimization)
Off-Page SEO (Backlinks, Guest Blogging, Social Signals)
Technical SEO (Sitemaps, Robots.txt, Schema Markup)
Local SEO & Google My Business
SEO Tools (Google Search Console, SEMrush, Ahrefs)

Module 4: Search Engine Marketing (SEM) / Google Ads

Introduction to Pay-Per-Click (PPC) Advertising
Google Ads Campaign Setup
Keyword Planning & Bidding Strategies
Ad Copywriting & A/B Testing
Landing Page Optimization
Google Ads Analytics & Performance Tracking

Module 5: Social Media Marketing (SMM)

Understanding Social Media Platforms (Facebook, Instagram, Twitter, LinkedIn)
Creating Engaging Content & Branding
Paid Advertising on Social Media (Facebook Ads, Instagram Ads, LinkedIn Ads)
Social Media Growth Strategies
Influencer Marketing & Collaboration
Social Media Analytics & Insights

Module 6: Content Marketing & Blogging

Importance of Content Marketing
Blogging & SEO Best Practices
Copywriting Techniques & Content Strategy
Video Marketing (YouTube, Reels, Shorts)
Podcasting & Audio Content Marketing
User-Generated Content & Viral Marketing

Module 7: Affiliate Marketing & Online Monetization

Understanding Affiliate Marketing
Choosing the Right Affiliate Programs (Amazon, Flipkart,etc.)
Strategies for Promoting Affiliate Products
Performance Tracking & Optimization

Module 8: Web Analytics & Data-Driven Marketing

Introduction to Google Analytics 4 (GA4)
Tracking Key Performance Indicators (KPIs)
Conversion Tracking & Attribution Models
Data Interpretation & Decision-Making

Module 9: Freelancing & Career Growth in Digital Marketing

How to Get Clients as a Freelancer
Digital Marketing Jobs & Career Pathways
Building a Personal Brand & Portfolio
Case Studies & Real-World Projects

Final Project & Certification

Creating & Implementing a Digital Marketing Strategy
Running Real Campaigns (SEO, Ads, Social Media)
Performance Analysis & Optimization
Course Completion Certification

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Reviews

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